Make Your Brand Part of the Conversation.
Develop meaningful brand stories, connect them with relevant audiences and create opportunities to earn attention on the right digital channels.
- Angle
- Data-led insight1
- Audience
- Small exporters
- Evidence
- Survey findings2
- Voice
- Head of operations3
- Timing
- Before filing season
- 1Story angle
- 2Evidence
- 3Expert voice
Find a story direction for your goals.
An initial planning guide. It does not predict media interest or promise coverage.
Initial planning guide built from your selections. Sample logic, not a prediction of coverage.
Pick an objective, an angle and an audience, then build your map.
Visibility Gets Attention. Credibility Gives It Meaning.
Not announcements. Not bought exposure. A story worth covering.
What moves a brand from the first to the second: relevance, evidence and the quality of the outreach. No promise that PR alone improves rankings, links or sales.
What an editor looks for.
Tap a highlighted part of the sample story, or use the list.
1Paperwork, not shipping, is what holds small exporters back
A look at the hours lost before a parcel ever leaves, 2for the small exporters who feel it most, 5ahead of this year’s filing season.
4It starts with one order. Then come the forms, the corrections and the wait. 3[Survey finding goes here, with its source]
“Most delays start before the shipment leaves.” 6Name, Head of Operations, Lantern Freight
Pitched to 7logistics and trade outlets
Ask yourself
Digital PR, section by section.
What each service does, what it needs from you and where it fits.
Press release creation and distribution
Announcements written clearly and sent to the right people, not just posted.
- Addresses
- A launch, partnership, milestone or appointment that is worth reporting.
- You provide
- Confirmed facts, quotes, approved images and a contact person.
- Fits in
- A well-made release gives later outreach something solid to point to.
Reactive PR and newsjacking
Expert comment offered while a news story is still moving.
- Addresses
- A brand with something useful to add to a current story.
- You provide
- A named expert, fast approvals and a view you can defend.
- Fits in
- Sits alongside planned campaigns and needs quick sign-off.
Trade and local digital PR
Stories shaped for industry, niche and regional outlets.
- Addresses
- Reaching people who already care about your sector or area.
- You provide
- Your audience, your region and what makes the story specific.
- Fits in
- This is where the audience choice in the mapper above applies.
Content creation and thought leadership
Articles and expert pieces that give outreach something to stand on.
- Addresses
- A point of view the brand wants to be known for.
- You provide
- Subject experts, topics, examples and time to review drafts.
- Fits in
- Feeds both outreach and your wider content marketing.
Website content writing
Site copy that explains the brand clearly to people who arrive after reading about it.
- Addresses
- Visitors arrive from coverage, but the site does not say what you do.
- You provide
- Your offer, your audience and the pages that exist today.
- Fits in
- Covers the end of the journey: where coverage readers land.
Performance tracking and campaign reporting
A report on what the campaign produced, set against your objective.
- Addresses
- Knowing what happened and what to do next.
- You provide
- The original objective and access to relevant analytics where available.
- Fits in
- Closes the loop and informs the next campaign.
One story, six stages.
A flexible process. The order and pace depend on the campaign and the agreed scope.
One insight. Three ways to tell it.
Illustrative example with predefined content. It does not analyse real publications.
Small exporters spend more time on paperwork than on shipping.
- Evidence leads with
- Emphasis
- Voice
- Outlet type
Check before you reach out.
A self-assessment aid. Not a validated score and not a promise of coverage.
Judge it against the goal you set.
What matters depends on the objective. Not every campaign produces every outcome.
- Relevant coverage securedWhether the right outlets published, not only how many.Relevant
- Quality and relevance of placementsWhether readers there match your audience.Relevant
- Referral traffic, where measurableVisits that came from coverage, if analytics can see them.Relevant
- Brand mentions and engagement, where measurableMentions and responses to the story.Relevant
- Relevant links, when earnedLinks from relevant sites. They are earned, never promised.Relevant
- Progress against the objectiveThe campaign judged on what it was meant to change.Relevant
How we work on digital PR.
- 01Story-led campaignsWe begin with what is worth telling, not with a list of outlets.
- 02Outreach matched to the audienceOutlets and communities are chosen for who reads them.
- 03SEO kept in viewCoverage and links are considered alongside your wider search work.
- 04Planning from evidenceChoices are made from what is known about the audience and the topic.
- 05Built around your businessThe plan changes with your objective, industry and story.
- 06Reporting you can followResults are reported against the objective you set at the start.
Questions, answered.
01What is digital PR?
Digital PR is public relations done online. It combines storytelling, outreach to relevant publications and communities, and content, with the aim of earning attention and mentions that carry credibility. It is about being worth covering, not buying space.
02How is digital PR different from traditional PR?
Traditional PR is often centred on print, broadcast and events. Digital PR works with online outlets, newsletters and communities, and its results are often easier to trace to a link or a visit. The core skills overlap: a good story, the right audience and a respectful approach.
03How does a digital PR campaign work?
Typically we start with your objective, find the story, research the audience and outlets, prepare the material, reach out, and then review what came of it. The exact steps and their order vary by campaign.
04What makes a story suitable for outreach?
It is relevant to a defined audience, offers something new or useful, can be backed by evidence, is easy to explain and has someone credible to speak for it. The readiness checklist on this page is a quick self-check.
05How can digital PR performance be measured?
Against the objective you set: relevant coverage, quality of placements, referral traffic and mentions where measurable, and relevant links when earned. Not every campaign produces every outcome.
06Does digital PR guarantee press coverage or backlinks?
No. Editors decide what to publish, and no honest agency can promise a placement or a link. What we can control is the quality of the story, the research and the outreach. Be wary of anyone who guarantees coverage.
07What should we prepare before starting?
Your objective, the story or news, any data or proof behind it, a named spokesperson, approved images and logos, and any dates that matter. If you are not sure what the story is, that is a good place to start the conversation.
08How does digital PR help SEO?
Coverage on relevant sites can earn links and mentions, which search engines may take into account. It is one input among many, so we do not promise rankings. It works best alongside strong site content and SEO. See our link building and SEO services.
09How long does it take to see results?
It depends on the story, the outlets and the timing. Reactive comment can appear within days, while planned campaigns and the effects of coverage take longer. We do not give fixed timelines before we understand the work.
10Which businesses can benefit from digital PR in India?
Businesses with something worth telling and an audience that reads, listens or joins relevant communities: startups and established firms, B2B and B2C, local and national. A weak story will not be saved by outreach, and we will say so if that is the case.
11What does digital PR cost in India?
It depends on the scope: the number of stories, the type of outreach and how much content is needed. We do not publish a fixed price. Tell us your goals through the contact form and we will scope it with you.
12Are you the best digital PR agency in India?
We would rather you judge us by how we work than by a superlative. Look at how we plan stories, how clearly we explain outreach, and whether reporting ties back to your objective. Ask any agency, including us, what it will and will not promise.
Have a Story Worth Sharing? Let’s Find the Right Way to Tell It.
Tell us about your business objectives, your story ideas and what you want PR to do.