Display Campaign Strategy & Audience Architecture
We build audience architectures for display campaigns that distinguish: awareness audiences, consideration audiences, intent audiences, and retention audiences (existing customers targeted for upsell, cross-sell, and re-engagement). Each audience receives distinct creative, distinct messaging, and distinct bidding strategy.
Google Display Network Campaign Management
We manage GDN campaigns across all targeting approaches: Audience targeting, Contextual targeting, Placement targeting, and Remarketing. All GDN campaigns include aggressive placement exclusions from day one, viewability optimisation, and frequency capping to prevent brand fatigue.
Programmatic Display
For brands with the budget and sophistication to benefit from programmatic, we manage campaigns through DV360 and The Trade Desk for independent programmatic access to the broadest global inventory. Programmatic capabilities we manage include: Private Marketplace (PMP) deals, Deal ID activation, first-party data activation, and dynamic creative optimisation.
Display Creative Strategy & Management
The targeting and placement decisions in display advertising determine who sees your ads. The creative determines whether seeing your ad produces any effect. Display creative strategy includes: format selection, message hierarchy (what is the single most important thing the ad must communicate in the 1-2 seconds of attention it receives), visual design principles for display, and animated vs. static creative testing. We provide creative briefs and, where required, full display creative production.
Connected TV (CTV) and Audio Display
Connected TV advertising, serving video ads on streaming platforms (OTT services) through programmatic buying, is the fastest-growing programmatic channel. For brands whose audience overlaps with streaming media consumption, CTV provides brand-safe, high-attention video advertising in a context where viewers are actively watching rather than passively scrolling. We manage both as part of integrated programmatic display programmes for brands targeting premium awareness at scale.
Display Attribution & Performance Measurement
We implement view-through conversion tracking with appropriate attribution windows, build Looker Studio dashboards that show display’s contribution to assisted conversions and brand search volume, and use incrementality testing where budget and traffic volume support it, measuring the actual lift in conversion from display-exposed vs. unexposed audiences.
Remarketing & Retargeting Campaigns
Most users don’t convert on their first visit. We design remarketing campaigns that re-engage users who have interacted with your website or ads before. These campaigns are tailored based on user behavior, whether they visited a page, abandoned a cart, or explored a service, helping bring them back and move them closer to conversion.
Creative Strategy & Ad Design
Display ads are highly visual, and first impressions matter. We create compelling ad creatives that capture attention quickly and communicate your message clearly. This includes banners, responsive ads, and visual formats designed to stand out while staying aligned with your brand identity.
Placement & Network Optimization
Where your ads appear is just as important as how they look. We carefully select and refine placements to ensure your ads are shown on relevant, high-quality websites and apps. This improves engagement and reduces wasted impressions.
